Privacy Policy
This privacy policy describes how your personal data is collected, used, and shared when you use https://www.smartblu.at (the "Website") or make a purchase there.
PERSONAL DATA WE COLLECT
When you visit the Website, we automatically collect certain information about your device, including information about the web browser, IP address, time zone, and some of the cookies installed on your device. As you navigate the Website, we also collect information about the individual web pages or products you view, the websites or search terms that led you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files stored on a device or computer and often contain an anonymous unique identifier. More information about cookies and how to disable them can be found at http://www.allaboutcookies.org.
- "Log files" record actions on the Website and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to collect information about how you navigate the Website.
If you make or attempt to make a purchase on the Website, we also collect certain information about you. This includes your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
HOW DO WE USE YOUR PERSONAL DATA?
We typically use the Order Information we collect to fulfill orders placed through the Website (including processing your payment information, arranging shipping, and sending invoices and/or order confirmations).
We also use this Order Information to:
Communicate with you; review our orders for potential risks or fraud; and provide you with information or advertising related to our products or services, provided this is consistent with your privacy preferences.
We use the Device Information we collect to help detect potential risks and fraud (particularly your IP address) and generally to improve and optimize our Website (for example, by using analytics to understand how our customers navigate and interact with the Website and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL DATA
We share your personal data with third parties who help us use your personal data as described above. For example, we use Shopify to operate our online store. More information about how Shopify uses your personal data can be found here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to understand how our customers use the Website. More information about how Google uses your personal data can be found here: https://policies.google.com/privacy?hl=de. You can disable Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal data to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your personal data to provide you with targeted advertising or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted ads here:
- FACEBOOK – https://www.facebook.com/settings/?tab=ads
- GOOGLE – https://www.google.com/settings/ads/anonymous
- Additionally, you can opt out of some of these services through the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our data collection and usage practices when we receive a "Do Not Track" signal from your browser.
YOUR RIGHTS
If you are located in Europe, you have the right to access the personal data we hold about you and to request correction, update, or deletion of it. If you wish to exercise this right, please contact us using the contact details below.
If you are located in Europe, we also note that we process your data to fulfill contracts with you (for example, when you place an order through the Website) or to pursue our legitimate business interests as described above. Please also note that your data is transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Website, we will retain your Order Information for our records unless you ask us to delete this data.
CHANGES
We may update this privacy policy occasionally to reflect changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT
If you have any questions about our privacy practices, need more information, or wish to file a complaint, please contact us by email at shop@smartblu.at or by mail at: SMARTBLU.at, Galling 1, 9063 Maria Saal, Austria
